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Ann: DIRECTOR: PEB: PED USA Appoints Director to

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    • Release Date: 12/03/13 11:29
    • Summary: DIRECTOR: PEB: PED USA Appoints Director to US Board
    • Price Sensitive: No
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    PEB
    12/03/2013 09:29
    DIRECTOR
    
    REL: 0929 HRS Pacific Edge Limited
    
    DIRECTOR: PEB: PED USA Appoints Director to US Board
    
    11 March 2013
    
    Pacific Edge Appoints Director to US Board ahead of anticipated Cxbladder
    launch
    
    Pacific Edge has taken a further significant step in the commercialisation in
    the United States of its ground breaking cancer diagnostic test, Cxbladder,
    with a high calibre appointment to its US subsidiary, Pacific Edge
    Diagnostics USA, PEDUSA Board of Directors.
    
    Bruce Nogales has extensive experience in life sciences in the United States
    and international markets and joins the governance team for the Pacific Edge
    US subsidiary, as a non-executive director. PEDUSA, led by Chief Executive
    Officer Jackie Walker, is in the final stages of gaining regulatory clearance
    for its purpose built laboratory in Hershey, Pennsylvania ahead of the
    anticipated launch of Pacific Edge's Cxbladder in the US market in early
    2013.
    
    Pacific Edge Chairman Chris Swann says the Company is delighted to have
    attracted a non-executive director with the biomedical commercialisation
    experience of Bruce Nogales whose most recent role was as Senior Vice
    President and General Manager of Talecris Plasma Resources, the largest
    business segment of the US-based Talecris Biotheraputics group. Bruce has
    been involved as an executive in several biomedical companies in both the US
    and Europe.
    
    Over the six years with Talecris, Bruce was responsible for designing and
    launching a new international business platform, including a European
    distribution network for the group, the establishment of a plasma collection
    network in the United States and the successful Initial Public Offering (IPO)
    of Talecris Biotheraputics in 2009. Prior to Talecris, Bruce was senior
    executive responsible for Aventis Behring's commercial operations in
    Asia-Pacific, Latin America and emerging markets.
    
    "Bruce brings to PEDUSA a deep understanding of the requirements for the
    successful introduction of new medical and biomedical products in the US,
    largest healthcare market in the world.  Based in the US, Jackie Walker and
    Bruce Nogales in their executive and governance roles respectively, will lead
    and help govern the roll-out of this exciting new business commercialising
    Cxbladder in the United States."
    
    Bruce Nogales joins Chris Swann the Chair of Pacific Edge, the New Zealand
    based parent, along with David Band a non-executive Director of Pacific Edge
    and the CEO of Pacific Edge, David Darling on the governance board of PEDUSA.
    
    Cxbladder, a non-invasive test for the, cost effective and accurate detection
    of the presence of bladder cancer, is the first commercial application for
    Pacific Edge following 10 years research into genetic markers. The Company
    has several products in development underpinned by an extensive portfolio of
    intellectual property. Many of these patents are now issuing in key
    geographies.
    
    Cxbladder is now commercially available to clinicians and physicians in New
    Zealand and Australia and is expected to be commercially available in Spain
    and the US early this year 2013.
    
    For further information please contact
    David Darling
    Chief Executive Officer
    Pacific Edge Limited
    P: +64 (3) 4795800
    
    ABOUT PACIFIC EDGE
    Pacific Edge Limited (NZX: PEB) is a New Zealand based cancer diagnostic
    company specialising in the discovery and commercialisation of diagnostic and
    prognostic technology for the early detection and monitoring of cancer.
    Products in development and in clinical trials are accurate and simple to use
    genomic and proteomic tools for the earlier detection, improved
    characterisation and better management of gastric, bladder, colorectal
    cancers and melanoma. The company has recently completed and released its
    first product for the detection of bladder cancer, Cxbladder and is actively
    marketing the product to urologists in New Zealand, Australia and soon to be
    Spain and Portugal and the US.
    
    www.pacificedge.co.nz
    
    ABOUT PACIFIC EDGE DIAGNOSTICS
    Pacific Edge takes its exciting cancer detection tests to market through its
    wholly owned subsidiaries, Pacific Edge Diagnostics NZ Ltd and Pacific Edge
    Diagnostics USA Ltd, and selected commercial partners in Australia and Spain,
    Healthscope and Oryzon respectively.
    
    www.pacificedgedx.com
    
    ABOUT Cxbladder
    Cxbladder is a non-invasive, accurate test that enables the early detection
    of bladder cancer from a small volume of urine. It provides general
    practitioners and urologists with a quick, cost effective and accurate
    measure of the presence of the cancer, and provides urologists with the
    opportunity to reduce their reliance on the need for invasive tests such as
    cystoscopy. The recently completed multi-centre international clinical study
    recruited 467 patients from Australia and New Zealand. Results show that
    Cxbladder outperforms all of the benchmark technologies in the trial and
    detected nearly all of the tumours of concern to a urologist; greater than
    95% of all late stage and high grade tumours.
    
    www.cxbladder.com
    
    ABOUT BLADDER CANCER
    Globally, bladder cancer has the 9th highest incidence and the 4th highest
    incidence for men. One of the early symptoms of bladder cancer is the
    presence of blood in the urine, haematuria. People with haematuria often
    present to their general practitioner before being referred on to a
    urologist.
    
    There are a number of 'at risk' occupations that have shown a much higher
    incidence of bladder cancer. Fire fighters and fire control officers have
    shown in a US study to have a 2x incidence of bladder cancer over non fire
    fighters.   Smoking is a significant contributing factor (over 50% in males
    and 33% in females, approximately 1 of every 2 new incidences of bladder
    cancer is linked to smoking).  Exposure to certain industrial chemicals or
    carcinogens increases risks for some occupations e.g. hairdressers, painters,
    printers, fire fighters and metal workers, chemical engineers. Finally,
    incidence increases with age so the older you are, the greater the potential
    for bladder cancer.
    
    Bladder cancer has a very high recurrence rate of approximately 50%-70% with
    up to 30% of these recurring as later stage tumours. This is a higher
    recurrence than for skin cancer!  However, bladder cancers are highly
    treatable, especially if detected in the early stages. If diagnosed early
    there is a much higher probability of survival for early stage tumours
    relative to later stage tumours. This makes timely and regular surveillance
    and monitoring of this cancer a key element of the clinical process and of
    the individual's annual healthcare plan.
    End CA:00234038 For:PEB    Type:DIRECTOR   Time:2013-03-12 09:29:46
    				
 
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