Interesting to see if they learn from the Bud Lite marketing fiasco. Yes broaden your customer base but not by alienating their existing customer base. Walk into a Kathmandu shop anytime in the last 3 years and look at the photos on the wall. Then consider that in- house branding is aimed almost exclusively at existing customers.
Ann: Dividend/Distribution - KMD, page-9
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Last
40.0¢ |
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Mkt cap ! $284.6M | |||
| Open | High | Low | Value | Volume |
| 39.5¢ | 40.0¢ | 39.0¢ | $163.1K | 415.6K |
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| No. | Vol. | Price($) |
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| 8 | 112597 | 38.5¢ |
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| 40.0¢ | 19623 | 2 |
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Change
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