Colour Psychology, perhaps. The Announcements, in Red and Black,...

Colour Psychology, perhaps. The Announcements, in Red and Black, look a bit 'Black Widow.' Red means 'DANGER' to Land Animals.
Allow me to recommend to Marketing Department, a nice Tourquoise Blue, and a Deep Orange to add some zing. How about a cover shot featuring the sparkling blue ocean, nearby, and some pictures of actual gold, like, in the palm of the honest, weathered, dusty hand of a hardworking drill rig operator.
And El Zorro, The Fox, is it too sexist to suggest a Playboy-Bunny Style of Mascot, with gold glitter on a healthy wet nose, and rosy cheeks, and with a big bushy tail. We need some razzamataz.