Ann: DriveMyCar launches third and largest campaign with Subaru, page-35

With the RACV deal moving along and a significant marketing campaign to come from RACV and DMC I wonder if we will see anything around the Grandfinal footy this weekend ?

Good opportunity to engage a mass audience perhaps.

Excellent the Subarus are on line and getting rented quickly, still plenty of news to come and I think the action will begin if Mobilise is launched well and has a solid platform, the real kicker will come from significant corporate partners with Mobilise I think. If CAT or Komatsu style brands are on board then the market will sit up.