Fortunately, the balance sheet is solid (for the time being)....

Fortunately, the balance sheet is solid (for the time being). Lets hope there is a change of strategy which unlocks value (I am confident there is - there is no way he will achieve his LTI if he doesn't change/contribute significantly). I bet the CEO is running around like a headless chook figuring out a path forward. Strategically, I would also hope to see some very solid campaigns for halloween and Christmas coming up, in order to get them over this part.

I am still positive on this company, despite the significant pessimism. I am hoping the sales on key dates has mitigated the drop in retail sentiment.
Ultimately, if you are going to invest in a retail company, you want to make sure it can get through to the other side. I think Dusk will, and thats not because they haven't had a massive pull back in sales, but because of their balance sheet.

The customer doesn't hate it, the customer is just pulling back everywhere due to macro.