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I agree 100%. Your comments relate well to my post. The customer...

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MattKeaton

162 Posts.

9

27/05/24

07:58

Post #: 74017665
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Originally posted by LachlanC95: ↑

This is true, if you go to McDonalds and your burger is upside down or missing a meat patty you wouldn’t be a satisfied customer - we often see these photos posted on Facebook.

But it comes down a lot more to just the product - it is the customer “experience”/ journey that sells. Before you walk into a store you have prior expectations or beliefs as to what to expect, how to expect it and how it will occur.
If you go to McDonalds you expect it to be relatively cheap, consistent taste set menu options and fast service.

This is marketing before you enter the store, whilst you are in the store and once you leave the store how you feel your experience was as to whether you enjoyed it or would shop there again.

The same applies to Dusk, how friendly and fun/ welcoming the staff are, the store layout, the ambience and feel of the store and the customers overall experience.
Marketing is a continuum of this.

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I agree 100%. Your comments relate well to my post. The customer needs to be and feel satisfied and I hope that is a focus of the marketing. I mentioned "quality" specifically as it does require attention as a factor that plays into customer satisfaction. Quality has slipped.

DSK Price at posting: 74.0¢ Sentiment: None Disclosure: Held
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(20min delay)
Last 65.5¢		Change -0.030(4.38%)		Mkt cap ! $40.78M

Open	High	Low	Value	Volume
68.0¢	68.0¢	65.0¢	$65.17K	99.56K

Buyers (Bids)

No.	Vol.	Price($)
1	4265	65.0¢

Sellers (Offers)

Price($)	Vol.	No.
65.5¢	19999	1

View Market Depth

No.	Vol.	Price($)
1	4265	0.650
2	5852	0.645
3	14673	0.640
2	17184	0.635
3	21000	0.630

Price($)	Vol.	No.
0.655	19999	1
0.660	6550	2
0.680	117830	1
0.685	1000	1
0.690	41157	2

Last trade - 16.10pm 17/06/2024 (20 minute delay)


Last 65.5¢			Change -0.030 ( 0.65 %)
Open	High		Low	Volume
65.5¢	65.5¢		65.0¢	29165
Last updated 15.59pm 17/06/2024 ?

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