I like how they gave the $ impact $4m as opposed to percentage - in the context of annual results this gap could quickly be filled with new store openings - i like there strategy around opening stores as close to Christmas or Mothers day (peak trading periods) to maximise the return on investment in year one
They gave the $ amount because essentially most sales occur in their peak trading period being Nov / Dec & Mothers Day
This year is looking good because come Nov - NSW will be back open with vaccinations schedule to get to the key % rates by Oct
Ann: DSK FY21 Investor Presentation, page-25
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