The proposition for consumer fulfilment was a big selling point but with Kaddy being B2B anyway the business is more in sync now so the change makes sense.
I had a gut feeling they would make changes to fulfilment but thought they would keep consumer orders to metro areas only and straight case deliveries only. ..anyway its good to see these changes being made along with exuctive pay cuts...no point running a service at a lose and the changes will definitely help plug up their leaking bucket.
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