Off road vehicles may be largely discretionary purchases.
It'd be interesting to know the demographics of purchasers. For motorcycles, the median age of purchase may be 35 plus, skewed heavily to males.
I have limited knowledge of off road vehicles but wouldn't they attract a much younger prospective purchaser? This group may be badly hit by incomes falling in real terms and worse, inflation on everyday goods and especially services. Yet employment is at a high level.
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