Its not a partnership deal, its a commission deal. 10% of all items sold, with no mention of Fonterra's current dealings in China.
Fonterra currently has its own China operations that are significant and established - https://www.fonterra.com/cn/en/about-fonterra-china.html
Hopefully the ASX will review this announcement and ask for a please explain.
Ann: eCargo confirms launch of JJX with Fonterra partnership, page-2
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