The only thing that really matters now is not diluting anymore or too much. We will become profitable, I think that is a given now. The question is when. The last quarterly showed that spending was a little under $1.5 million and that included production, so going by that we need revenue of $0.5 million a month. We would have to be close now. $300,000 odd on esales plus bulk to kava bars plus Coles. I know looking at $1 million a month is more conservative as that will cover increased advertising and expansion.
This close to profitability they should be able to start looking at loans. A small business would be able to borrow money at these margins to expand, especially since they have assets. At times like these you want our CEO and board to have massive skin in the game which unfortunately is not the case for all.
They have been aggressive from day one and I have backed that philosophy, I imagine they will continue down that road and scare us a little more before we get there. F@%k this will be good if it gets up. For those that stayed long let’s hope so. Margin are good on the Kava bars. I’ll be in Florida next month and will be sure to suss it out.
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