Ann: Ecommerce sales update, page-41

So the above post shows that CCO already have their USA online store up and running. CCO stated that this was their goal in the coming quarter.

I believe the aim is to direct online traffic to but directly from CCO's online store in order to increase the profit margin from sales (margin increase by up 30% if i recall correctly).

I did a comparison between the retail price on Amazon Vs the retail price on CCO's own platform. Turns out that CCO is offering a cheaper retail price if the customer buys direct from CCO. This is a great strategy which should delver great results. If the customer in the USA can buy the same product at a cheaper price direct from the manufacturer, then they are highly likely to do so.

Ofcourse it is great for CCO also, as they get to significantly increase their profit margin from direct sales. A little bit of online advertising in the USA should do the trick, and we might see some significant growth in direct to consumer sales from CCO's new USA platform.

Cant wait for the next announcement. I guess that would be the quarterly, due in a couple of weeks.