Ann: ECS launches B2C sales, page-13

Will be interesting to see how much share of the B2C domestic market ECS can pickup with their sales team in place. Cannatrek says their doctor liaison team is invaluable. I used to date a pharmaceutical sales rep who went to pitch her company's medications to doctors. Need to get your product front of mind for prescribers and I think Vesisorb will be a big standout as it's been peer-reviewed in the journal of medicine and there is nothing else like it in market. When it comes to prescribing a product for a patient they will be now be able to recommend a faster-acting drug with higher efficacy than the other 999 products that are basically the same thing.

If I were a sales rep I would walk into meetings with doctors, give them a copy of the research and tell them that this is the new, safer way to treat patients. Safer as it requires a lower dose for the same effect.