The problem with the announcement is that it is select stores in Oregon. I’d therefore view this as them trialling to see if it sells before it is stocked nationwide. Will it sell? Maybe… it’s only $10 a bottle I think to treat up to 20 bags of concrete, I don’t think punters will think that expensive. If stocked in time at all 2200 stores and a box of a dozen was sold a week you’re looking at 1.5 million in sales, maybe 500,000 of that comes back to eden, but would it be 12 bottles 60 bottles or no bottles a week. Time will tell
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