Ann: EdenCrete - US Update, page-24

"If EdenCrete does become the market leader in the concrete admixtures market, which is almost a certainty..."

MB, I appreciate your enthusiastic posts, but why is market leadership almost "a certainty"? And if that is the case, why would so many people be selling on market now and keeping the SP rangebound in the low 20s?

I will grant that Edencrete is a very promising product, but in a future world I can imagine a number of competing products ,at various price points, from various competitors, Delivered in various ways (eg pre-mixed) in varying regulatory environments (eg mandated to use Product "X" which is not Edencrete) which can keep a lid on market dominance and indeed profitability. Also, just imagine the impact should a crack/flaw develop next year in one of their trial slabs or new projects ?

IMO there is enough uncertainty to keep a lid on enthusiasm, until sales and profitability start to justify statements such as "market leadership".