What I was saying is that Eden have seen that cost is a...

What I was saying is that Eden have seen that cost is a stumbling block and addressed the issue now. They want a good margin and the product deserves a good margin. They are not going to discount it for sales as in the building industry, once you set a price then that price stays. I have seen contractors make a mistake in their pricing and nearly go belly up, and the next job the builder is expecting the same rate and hangs onto that low rate because the builder has used that rate to win the project. Some silly idiot will match it. In this case $25 per gallon has been set. If they start discounting it then the discounted price will be the norm.

So the price is a hurdle and now a cheaper option is available. Great for the management for addressing it. The cheaper option will be taken up. Whereas we could be there in three years and the management insisting on edencrete at $25 and wondering why limited sales.