every product win will be going head to head against the competition. Every win will be a battle for years until proven.
first he needs to beat all the existing flash players. Everyone knows how flash works and it's incredibly cheap. then beat all the MRAM players. Then best the existing RERAM players (mostly TSMC, UMC/Fujitsu/Panasonic)
a conversation would be something like this: coby: our ReRAM is cheaper Mram sales guy: ours is faster, uses less power. coby: ours goes to 150 degrees mram: ours lasts longer coby: yours has radiation problems mram: ours has been to Mars. coby: ours is cheaper!!
buyer: okay ... We will go with ReRAM!! ....TSMC & UMC enter the chat....
MRAM competition:
WBT Price at posting:
$2.06 Sentiment: Hold Disclosure: Not Held
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