Yeah I did think that Nifty. I'm guessing for the larger...

Yeah I did think that Nifty. I'm guessing for the larger advertisers, it is business as usual. I don't know how it is in the US, but here, it's all about Boxing Day sales and end of year stock run outs. Maybe with programmatic, they don't need a lot of labor to execute the ad buys. Plus their campaigns would be ready to go. But not sure. 2.7 million might be the top mark. I don't really see being par with November (2.36m) as a bad thing. Less wouldn't look great. The real tell for next years performance will be what January drops back to. Wait and see I guess. And yes, let there be plenty of crackers.