Hey Eric,I mailed Ted a few questions where we sit with TTD how...

Hey Eric,

I mailed Ted a few questions where we sit with TTD how are we different, what are the competitive advantages/disadvantages.

WE SIT ON OPPOSITE SIDES OF THE EQUATION. TTD SERVICES ADVERTISERS AND AGENCIES DIRECT. WE SERVICE PUBLISHERS DIRECT. WE COEXIST BUT ALSO COMPETE. THEY HAVE BEEN A BUYER FOR YEARS.

Is our Asia focus a key advantage?

OUR ASIA FOCUS IS A HUGE ADVANTAGE. TTD ARE PRIMARILY FOCUSED ON DOMINATING TIER 1 COUNTRIES AS A DSP (DEMAND SIDE PLATFORM). WE AREA SUPPLY SIDE SOLUTION, OR A PUBLISHER MONETIZATION TECHNOLOGY. WE CONNECT BUYERSLIKE THEM TO PUBLISHERS THROUGH OUR TECHNOLOGY.
THEY HAVE A CONSOLE THEIR AGENCIES AND ADVERTISERS USE TO BUY INVENTORY.

WE ARE AN INVENTORY SOURCE THAT'S PLUGGED INTO DEMAND SIDE PLATFORMS (DSP’s, TRADING DESKS, CONSOLES).

TTD is the industry giant. Am I right in thinking EN1 has a real opportunity to emulate TTD?

YES, THERE HASN’T BEEN A BIG LEADER LIKE TTD ON THE SUPPLY SIDE YET. THAT’S WHAT WE AIM TO BE.

Seems to me Ted is well on the way to achieving this.