Some interesting details about these 2 acquisitions in their "preliminary final report" :
- total estimated value of ROI DNA and Get It is 106 m,
- which is composed of 53 m for initial consideration and 53 m as an estimate of contingent consideration payable.
Contingent consideration for ROI DNA is linked to EBITDA targets over the next 3 years.
Contingent consideration for Get IT is linked to EBIT targets for the next 3 years.
I could not find any figure related to sales/profit of these 2 companies.
Only disclosed element : their net identifiable assets was 8 m (cumulated for the 2 companies).
Interesting to compare with FY 21, when they acquired Mc Donald Buttler for 16.8 m (including contingent consideration) for net identifiable assets of 4.5 m.
Reminder : in their press release, Enero indicated that both of these acquisitions were expected to be EPS accretive in the first year of acquisition, without giving more details.
One element I missed before : Roi DNA and Get It will become part of Hotwire, so will be included in the brand transformation division (not the Creative Technology and Data which is the fastest growing division and the most profitable, thanks to OB Media).
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