I don't think it would really matter to be honest unless to get a few extra shareholders on board in the mean time.
They're not really competing with traditionally sourced lithium mining operations.
All that matters is that Lepidico can reduce the current cost of commercially extracting lithium, that's it. Businesses want to reduce their operating expenditures, no one wants to pay extra to extract/purchase lithium. So if Lepidico can successfully do that they wont need any advertisements.
Ann: Enhanced development option for Alvarroes, page-36
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