It's a smart adaptive move. Unlike the US, retail in SE Asia...

It's a smart adaptive move. Unlike the US, retail in SE Asia countries are dominated by only 1 or 2 large groups (like Central in Thailand, Matahari in Indo) who will obviously not use Ensogo. However, the rest are SME & mom-&-pop sellers who are using Facebook & Line to sell now. This is a very fast growing segment that Ensogo needs to accommodate. Ultimately, Ensogo is about providing acquiring site/app visitors, social media advertising, front-end store, payment/returns, and fulfillment infrastructure for any sellers, and less about buying, storing & selling inventory.