Ann: Entitlement Offer and Placement, page-81

Worth reminding us ahead of the raise the guy who got them to this point is now heading up our company...

https://www.bloomberg.com/news/articles/2019-04-08/swedish-beauty-brand-foreo-said-to-weigh-sale-at-over-1-billion

This time round he has genuine technology and innovation to work with (I’m not sure that was the case at Foreo), experience and relationships with retailers, supply chain etc which might have all been much harder in the early days of Foreo.

Add to this, when Steve raised $4m at Becca some years ago, it enabled them to accelerate from $5m in annual turnover to $80m in turnover (in approximately five years) and an eventual sale for $250m.

One can never be certain, but at least we have a shot at it...and it’s happening now. No more waiting. We have our own products and brands in market.

I anticipate further dilution in the future, and my end figure I am using to calculate possible SP is 200m on the registry to get to the end game. If we replicate Becca we will see a $1.25 price. If we replicate Foreo it would be $5.00.