This will dilute the holding but not our percentage in the company as we all get a cut of the new shares. It does reward the long term holders. Sure it rewards people who buy last minute as well but in theory those people are paying more to get in than people who have been holding for a while. By saying this is not about raising money they are saying the .005 to buy the options is not about raising money. I'm very happy with this approach I'd much prefer existing stock holders getting an opportunity to participate in their capital raising rather than going to the market like they have done previously. The last capital raising they did was an absolute bargain.
One piece of advice. If you are currently holding options sell them now or exercise them now. They will drop in value once they place the new options. By turning options into heads you will be increasing the amount of loyalty options you qualify for. All the 30 cent options will eventually be exercised but better now than next year as LOM need the cash now.
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