G6M had significant media exposure that EQR has never enjoyed....

G6M had significant media exposure that EQR has never enjoyed. That is worth its weight in gold. Look at AfterPay - never came close to posting a profit and probably never will. But those mongrels had a journalist at Fairfax who wrote something about them almost every day.

EQR have great fundamentals - but that needs people to do their own research. Not gonna happen. People put more time into choosing which flavor gum to chew than where to put their hard earned cash.

Also, a lot of funds are prohibited from investing in small cap because of their own rules. So the market for EQR, without some sort of exposure, is limited.
Eventually, if they can get to the point where a dividend is possible then the market will NOT be able to ignore them any longer. It would be very helpful to the near term SP if in a press release they could indicate that this is a very real possibility, rather than it just being speculation on a chat forum.