Ann: Equity Capital Raisings, Debt Restructure and Company Update, page-88

Margins are good on the app due to it being direct to user.

They don't have to give up a margin for a retailer or reseller.

@pgrace well done if you have been a buy from 20c to that post, I haven't had the same conviction.

The upside is Lifx was a life support system for BUD, but soon realised they were drowning and thrown an anchor. Instead of raising the funds they needed up front and de risking, they have come to the market when they are weak looking for cash, instead of raising off strength. But what's done is done now.

The company seems to have all they need to succeed locked down and are looking to be more competitive, consistent and profitable. The threats from here are to lose a large commercial partnership or be usurped by a new brand.

Either of the threats could come into play, but failing that we should look like a different company towards the end of the next 12 months.