You got a lot to learn about deciphering the spins from the facts
when you open new shop obviously your revenue increase but cost also increases what measure performance is your existing store are they making more this year than last and they aren't and that is a very very worrying signal.
the other thing you can learn from is EBITDA figure, and I can tell you once you acquire enough experience in the market, you know EBITDA is a bullshit figure when you use it with no other figure when business is bad all you see is EBITDA figure and a sign of terrible business.
good exercise for you is read AAD announcement even print it out and then print out this beauty
http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01831123
now many EBITDA and NPAT figure, the other announcement all about Net profit, Cash flow
that a hallmark of exceptional business
