The HV2 barrier is already up on Traffix's website:
https://www.traffixdevices.com/products/2
When one looks at SRH's current market capitalisation (just $2.6m) and the size of the north american (US, Canada, Mexico) market for road barriers, it's apparent that even modest success with this product could be massive for SRH.
Note that it's not just some random new product being launched in the north american market. The HV2 is a world-leading innovation.
Unlike most of the barriers that it's competing with, the HV2 is unanchored, so it doesn't damage the road surface.
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