Ann: Exclusive USA Distribution Agreement-IOT.AX, page-377

I think people keep getting confused about what the purpose of the Roam-e is. The idea of the Roam-e is to have something portable that can appeal to the lower price-range market. I don't think that accelerometers and all your other fancy add-ons are going to be a selling point for someone who wants to have a play around/take some selfies with a novelty item.

In no way am I bagging the Lily or whatever other drone. They're probably awesome. BUT it's a different target market, and used for a different purpose.