welcome Daicos, good decision to join IGL with its near monopolistic hold over commercial print.
plus Lassoo as a digital medium has good online commercial prospects with its massive range of products and ability to clip the ticket. Will take a year or so to scale up though.
yep, we may be entering recessionary times, but having been through a few of these whilst in business, the name of the game becomes grow your share of a smaller pie and marketing is central to that, and that’s good for IGL.
the companies who struggle in recessionary times are those who clamp up marketing spend because they see it as a cost and not an investment
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