MSI do not demand exclusivity, so they will be able to stock other brands. It looks to me like their strategy is to open a chain of gaming stores. They have certainly started with a top brand, but hopefully will follow up with others such as Alienware.
The store fit-outs shouldn't be as costly as for an i-store. Finding enthusiastic and knowledgeable sales staff will be quite easy.
Ann: EXPANSION INTO LUCRATIVE GAMING SECTOR WITH MSI, page-10
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