what are you talking about? Disclosing up front what the...

what are you talking about? Disclosing up front what the directors will take up is a clear indicator by the company that the directors are confident that the business is heading in the right direction. No desperation involved - just good management. Leaving this open to doubt is not going to maximise the take up now is it? Why pay 13c when you might be able to pick up for lower in just days time?

There are major concerns here - lack of sales via any platform to date. Walmart was due in shops by October - not long left before we've also missed that deadline. And don't say this is out of NUH control- announcing this before Walmart announced it was desperate - another concern.

pumping money into production of current gen buds that haven't sold to date - and then releasing a new product in under 3 months time at CES. Why not write this product off and invest into making next gen a success? What exactly are NUH going to do with all the current gen buds when they start selling the new buds at Walmart (apparently the plan)? Sell off below cost? More negative GP margins on the way?

If management are not putting up, maybe some of the above is valid to be concerned about?