May well be cheap for in store displays now
however investor presentation in sep the following comment was noted by others
“3) comment that up front displays will cost about the same as a few months of sales. if that therefore equates to $1500 for example how are they funding 5,000 stores? Even if cost is shared with Walmart 50:50 that's a $3.75m investment? “
And of course you have the displays and the necessary marketing charges for rollout- mentioned as. A purpose of the capital raising
interesting times once again, question is are they in store and ready to go- Walmart doesn’t list any available in store as of today- late launch are never good
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