Could be the Jen Hawkins effect in play, same thing happened to Myer. Wonder how many people in Asia know about Hawko? How many more tins of IF is she going to sell over there? What are the terms of her contract. Like an unsold tin of IF, Hawko has passed her used by date and no amount of cosmetic surgery will fix that.
The company has clearly misread the tone of the market and its investor base.
There's a turnaround story here however, and when sentiment is this bad can either be a great time to buy (or a great time to get out)....IF sales growth & new markets is key, along with traction on the China produced product.
I'm still sitting on the fence and will probably watch my investment continue to slowly decay...luckily it's been offset by some better choices so can afford to be patient and suffer a little more...
BUB Price at posting:
74.5¢ Sentiment: Hold Disclosure: Held
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