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nondiscrypt

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26/10/16

17:14

Post #: 20143667
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Originally posted by wisdomofsilence ↑

Marketing.
It has been a gripe of mine for a while for both IAM and WGL (both Cicero Corporate)

I will preface my opinions by stating I have won quite a few tourism awards, some for marketing, at a State and local level in the past 7 years. (in between my shifts at Maccas )
I entered a very highly competitive market with dozens of established operators and within 2 years my business was Number 1 on Trip Advisor, had a Trip Advisor Certificate of Excellence (Top 10% businesses worldwide) and had won a swag of awards.

It is my belief that Management have totally stuffed this up, and they know it!
If the app launched on time as planned combined with the chip announcement it would have gone off with a bang.
Now though...they have lost a lot of credibility unfortunately.
I don't like it, but that is the way it is.
This is why I called for someone's head over this debacle.
Rest assured if this was my business someone would have been terminated immediately!

What can they do to redeem the situation.
I recognise they do not have a big budget, but after what has happened I would reassess the marketing strategy of the Company.
To gain back some credibility and shareholder trust I would double the marketing budget (which does not look to be very big so far). Generate double the interest and you will generate triple or quadruple the paying customers. The more people know and tell their friends the more this will grow exponentially...like compounding interest.

If it was my Company that is what I would do not only to get things back on track but also as a gesture of goodwill to very long suffering shareholders and potential customers.

My motto was always under promise and over deliver, but it is a bit late for Wangle to take that approach.

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^ this is what I'm talking about.

... one of the many invaluable food for thought gems that are posted amongst the dribble.

Wangle heads up - he/she can do night shift at Maccas and dig you out of your marketing hole during daylight hours

WGL Price at posting: 4.8¢ Sentiment: Hold Disclosure: Held
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