So does this announcement mean they're goal is to hit 10K in...

So does this announcement mean they're goal is to hit 10K in sales and double revenue?

The market as they say is well in excess of 2.1 million as 2.1 is for 5-11 whereas they're target market is 4-12 so slightly wider.

From that respect if we take say an market of 2.5 million, an 0.1% penetration would be 2500 which would mean revenue could possibly increase by 25%.

I presume 0.1% penetration is doable, as there is no other similar products on the market as far as I'm aware.

However I'm rather skeptical as going by they're numbers they say 10K sales will double revenue. Revenue this year is 2.6mill so 2600000/10000 is 260. So supposedly the new smart watch cost $260 each. Seems somewhat pricey to me, not sure if anyone is willing to pay that much for an watch. I presume the watch has other functions but for 260 each I'm not sure anyone would fork out that much.