Good reasoning, I just like to use the maximum 20,000 watches to double revenue= $130 per watch plus gst =$143 per watch all up.
Say cost is $30 a watch then that's a big profit of $2million minus corporate costs say $20 per watch. $1.6 million cash flow.
Note I have no idea what corporate costs or the watch costs are, I doubt corporate costs are high as the rest of the business does the marketing for the watches for free.
My target of 5000 watches sold in one year to give around $500k in cash flow would be a good target to achieve.
The kids must want the watches as much as the parents for this to succeed long term in my opinion. I hope the design allows for kids to use the watches for some form of communication game.
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