If you have bought in today I think you will be really...

If you have bought in today I think you will be really disappointed soon. The problem with all this is that it doesn't grow revenue, or at least historically it hasn't. They have been adding more schools etc, but as schools move into it they stop sending SMS which mwr was making a bundle on, to Facebook type social stuff where it's .1 of a credit, so in fact this move, if you base it on history just means they will loose more. The only way they make $ is if the schools go great guns and spam parents about everything, but based on the last 18 months view of revenue it's not a happening thing. If you read the release that's why they are very careful around it being the biggest "deal" bit no idea of revenue implications..