I discussed about the revenue from Tmall in another post. I believe China is a huge market and it can definitely be this profitable. In spite of current tension between China and Australia, Australian health product still has a great reputation. People will pay big money for their health.
NMN is not a strange concept to Chinese market, actually there are several NMN product stocks listed in China. It's new and hot and it's from Australia, and the package is fancy shiny enough for Chinese to buy it as a gift, which is part of their culture.
if you are looking long term, i guess the real problem is if their NMN product is actually real science, if not how long will it take for people to realize they are buying nothing but placebo.
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