From 'The Oz' online:"Liquor retail giant Dan Murphy’s is...

From 'The Oz' online:

"Liquor retail giant Dan Murphy’s is increasingly turning to AI to protect one of its most important corporate values, its lowest price guarantee, as it harnesses lightning speed scanning and analysing tools to check on liquor store rivals and their price movements.

Dan Murphy’s managing director Agi Pfeiffer-Smith told The Australian the liquor retailer was using the new tech to “scrape” data on liquor prices.

“So one thing we are doing is in the digital world in particular, is we are using AI technology to monitor and scrape online liquor prices at the moment,” she said. “And basically what we can see now is on our website, is where that scrapes happened, we can put up a little stamp that says this price needs to be checked, be verified, and we want to be the lowest price in the market.

“And what we see is that when the customers see that, that actually increases price trust. Then we see conversions (sales) go up as part of that, which is pretty exciting as that rolls through..."