I think we shot ourselves in the foot doing the smaller bricks...

I think we shot ourselves in the foot doing the smaller bricks first tbh, it would have been much better doing the f12 blocks first with render, much better media exposure being quicker and stand alone, maybe management of fbr and archistruct wanted to emphasise integration in this environment but now when building the second home with f12 and every subsequent build the only media coverage we will receive will be about increase in speed, not the fact we can achieve what we can in 1 or 2 days with no follow up by a brickie team. this is my uneducated stab in the dark opinion of course