Ann: FBR Corporate Presentation - July 2020, page-12

If they can get H1 to 250 blocks per hour, then the laying cost is half the best case for the manual bricklaying. That is a massive difference.
If that represents profit, then HX can be very profitable.

Also of particular interest was the $1m manufacture at scale cost. This means that selling a machine for $2m for $100k profit would have been a huge mistake and FBR was right to part ways with CAT.
On top of that, WAAS is way better as they can make $0.5m per machine per year easily.
@250 blocks per hour, 119 homes per year is at $14 per m, standard bricklaying starts at $24....therefore $0.5m per year profit
and thats before we take into account prefabricated roof trusses, less time to build, less waste and all the other benefits.