Ann: February 2020 Trading Update - EBITDA Profitable, page-80

A decent place to be in a shitstorm.. Shift to digital / social / gaming ads predicted.

https://www.cnbc.com/2020/03/03/how-coronavirus-could-impact-advertising-spending.html

James McDonald, WARC Data’s managing editor, told CNBC on Tuesday a major disruption from coronavirus could lead to long-term restrictions on movement and large gatherings. That would impact spending in areas such as cinema, the out-of-home advertising market and even radio, since so much of radio is consumed during commutes, he said.

If people are spending more time at home, they would instead be spending more time on streaming services, social media and mobile games, which could all see increased ad investment, McDonald explained.