Ann: FELIX verification and validation update, page-16

Not sure we have to give the printer away to get ink cartridge sales here. The printer analogy only goes so far as a comparable for strategy here.

Totally different scale of operation and no comparable substitute. The revenue model is the same, but you dont have 10 other major players in the market to beat just so you can lock them into your particular proprietary cartridge.

Charge a reasonable price for the unit, charge a reasonable price for the cartridges relative to the material benefit of the approach and what that saves. You do not have to cost+ price this, base it on outcome pricing relative to benefits cost.