The positive here is the cumulative impact of recent FIJ deals.
1. CJ Patel for Taki Mai in multiple markets, and US retail.
2. Taki Mai dietary shots soon to be sold in the Vitamin Shoppe, US.
3. RLG for Fiji Kava in Australia and the US.
4. Danodan CBD sales in the US - trending up.
5. Big disruptive potential for the kava RTD formats - 'IJI' brand or Taki Mai - news awaited.
6. Other products potentially - teas, gummies etc.
I don't like that the SP has been destroyed.
I do like that FIJ now have a very lean corporate structure, and are leveraging the distribution and marketing expertise of others, with a risk-off approach.
Depressing SP, but I see a turnaround likely this year, potentially a big one. Profitable, sustainable growth being the goal.
Ann: Fiji Kava Appoints Roolife as China Distributor, page-12
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