FIJ is a growth stock. The receivable from Coles or even Chems Warehouse does no really matter at this stage. It is all about branding and advertisement.
I don't think FIJ would count the Australian market for profit. However Australian market is good to build up the brand. Chinese highly value Australian natural products. So by just appearing on the shelf of Coles and Chems Warehouse builds up FIJ's brand.
I would imagine the campaign to the Chinese market for example tens of millions year 11 and 12 high school students stressfully preparing the Chinese HSC, will be alike a magical natural stress relief product FIJI KAVA is turning very popular in Australia and selling everywhere in Coles and Chems Warehouse. Buy it now to help your kids to get into the best university.
And it is easy acceptance for Chinese consumers as it is recognized by the Australian Market, even FIJ does not make money in Australia.
This would work for US consumers as well.
FIJ is a growth stock. The receivable from Coles or even Chems...
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