Ann: Fiji Kava to be Ranged Nationally in Woolworths Supermarkets, page-9

Golly day this stock is a challenging hold. Governance has been gut wrenching, and change of communication styles under new Chair/CEO combo has required a lot of faith/hope/delusion (depending on what day it is).

I cheered to see the Woolworths announcement... it's a pretty big deal (though small revenues and long maturity profile if Coles experience is anything to go by), and testament to the success at Coles. If we can survive for long enough, it will be a great part of the foundation.

Still, the unit economics of eCommerce are challenging until the industry matures. The revenue growth last year was astronomical, but we haven't hit the long awaited profitability point. I don't know when we will. We hit a wall in Nov/Dec in terms of growth, and there hasn't been much of an update since. We need the natural demand for Kava to keep growing, and our product to be good enough to build loyal customers.

Our supply chain is a big differentiator, particularly in this day and age, but won't matter if we can't hit a critical mass. So we need the growth, but we can't afford to keep haemorrhaging money.

Has anyone else seen the reviews on our instant kava as being 'micronized', rather than instant? Is that accurate? I don't drink instant FWIW, just traditional.