My very modest contribution [again] to this is.....no-one goes "into business" as it were, wanting just 1/2% of the market,......particularly, if you've got a new-generation product, as good/better and more user friendly for the customer....I'll leave it to the experienced BOT team to deliver, but they surely must see a minimum 15/20% market-share in this space within the next 4/5yrs or so.....and growing!
This is a "purpose built" product for those with excessive sweating disorders and it's not injection delivered!
They want and can achieve a "market-leading" position.....they [BOT m'ment] have the experience!
Yeah the world could end, it could all fall-over etc etc, but they still want a market-share WELL NORTH of any single figure....well north!
DYOR....just me thinking out loud.....but would you go into business, with a top-notch product and 6 star m'ment for gggoooollllyyyyyy "1%" of the market.....
Ann: Final Sofdra Labelling Discussions with FDA, page-163
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