Interesting update re Mpire which is Zhenya's business which...

Interesting update re Mpire which is Zhenya's business which owns 50% of Digi8 (JV with SMA) based on my understanding -

This is only part of the ann but you can check out the full announcement at
http://member.afraccess.com/media?id=CMN://6A683523&filename=20140710/LTX_01532693.pdf


LITHEX SIGNS AGREEMENT TO TRANSFORM INTO
HIGH POTENTIAL INTERNET MARKETING BUSINESS
The Directors of Lithex Resources Limited (Lithex or the Company) are extremely pleased to
announce that the Company has entered into an agreement to acquire the Mpire Media business,
which is an established performance-based marketing business at the vanguard of internet
marketing technology (Mpire).
Mpire currently forms part of a group of companies controlled by successful entrepreneur Zhenya
Tsvetnenko (Zhenya Group), and is being spun out of the Zhenya Group to pursue additional
growth opportunities on the back of the expertise, contacts and technology built up over the past 5
years.
The acquisition is being effected via a binding Heads of Agreement with Livelynk Group Pty Limited
(the operator of Mpire) and Zhenya Holdings Pty Limited pursuant to which Lithex will acquire 100%
of the issued share capital of Livelynk Group Pty Limited.
HIGHLIGHTS
• The transaction will transform Lithex into an internet services company, with an established
high potential performance-based marketing business operating at the forefront of the
internet arena.
• Performance-based Advertising is now the dominant form of internet advertising,
accounting for 66% of total US online advertising spend. In a Performance-based Advertising
model, advertisers are only charged if the campaign achieves specific measurable results
such as generating sales, business leads or page views.
• Mpire possesses extensive in-house expertise, contacts and technology built up over 5 years
as part of the Zhenya Group, and is being spun out to further drive growth and pursue
additional commercial opportunities. 50% of its revenues already come from outside the
Zhenya Group.
• Mpire has operations across key sectors (mobile and media, finance, insurance, health and
wellness, retail and leisure and gaming) with international reach to over 180 countries and
regions built upon an industry leading software platform.
• Mpire is well positioned for growth given that the global internet advertising market is
expected to grow from US$110 billion in 2013 to US$175 billion in 2017 (source: Warc)
• Additional commercialisation opportunities exist to sell to third party businesses Mpire’s
leading cloud-based software platform, nxus, under a software as a service (SaaS) enterprise
model
-Mpire has a strong and skilled management team, led by CEO Luke Taylor, with experience
across digital marketing, performance based advertising, internet and mobile technology,
ecommerce and entrepreneurship.