Must acknowledge the initial Riyo order in such a short period...

Must acknowledge the initial Riyo order in such a short period of time. That is a bloody good effort.

My  previous comments re this initiative appear to have been somewhat off the mark.

As they secure additional acquisitions such as Riyo and begin to open up channel partnership arrangements, then I have no doubt that cost effective growth of note will be forthcoming.

Plus the company then begins to control its own destiny.

Must say was impressed with the report as there are now pointers to suggest this ship is now starting a new journey.

Will put the cue in the rack and take a poolside seat to enjoy the ensuing developments.


Channel Partnership Benefits

Different partner programs offer different benefits to both the vendor and the partner. Here are a few benefits to each which may be achieved depending on the type of partnership that is implemented.
Benefits to Becoming a Channel Partner

• Provide a Full Suite of Products and Services – Offering products and services from a number of different vendors enables a channel partner to deliver to their customers a diverse product portfolio which meets the customers' specific business and technology needs.
• Sell the Latest Technology – Deliver to clients the latest technology products and services.
• Take Advantage of Additional Expertise and Resources – Channel partners have access to a vendor’s human and financial resources including technical support, product and market training, marketing assistance including MDF (Market Development Funds) or co-op funds, campaign templates, and more.
• Receive Leads – Some vendors continue to market their products and services on their own and then pass the leads they receive onto their channel partners for follow-up.
• Increased Margins – Depending on the amount of product sold, additional discounts and revenue opportunities can be achieved.
• Benefit of an Established Name – Small MSPs, IT consultants and other companies can benefit from the name recognition and reputation of large vendors. For example, Microsoft, Cisco, Citrix, and others. Utilizing established brands like these in sales and marketing materials conveys to potential customers that the partner has a business relationship with a well-known and respected manufacturer and it lends immediate credibility to the channel partner's reputation.

Benefits for Manufacturers and Vendors to Have an Indirect Sales Channel

• Quickest Way to Your Target Customer – The quickest way to gain market share is to work with a partner who already has your target customers as their customers. They have spent a great deal of time and effort building personal relationships with their clients and their recommendations on new products or services carry a great deal of weight with the customer.
• Reduce Cost of Sales – For all manufactures, reducing the cost of sales is important but it is especially important for start-ups and small businesses. Establishing an indirect sales channel rather than employing an in-house sales team can save on employee salaries and benefits as well as travel costs to visit prospects and the time wasted on unqualified leads which never convert to sales.
• Break into New Markets – Many channel partners have an established presence and reputation in specific market segments. The legal, financial services, and healthcare markets, for example, require specializes knowledge. Channel partners who have a deep understanding of these industry verticals can deliver new customers at a fraction of the time and cost.
• Take Advantage of Additional Expertise and Resources – Channel partners can give smaller vendors the resources they need to succeed. Vendors can use their partner’s team of IT professionals to deliver technical support and training to customers as well as their marketing team and budget to develop campaigns